Contents
- Introduction
- How to sell your art online in 7 easy steps
- Select the type of art to sell
- Consider your target channels
- Choose an online store
- Give an introduction to your artwork
- Decide your product’s price
- Understand social media
- Create an additional source of income
- The list is a few significant benefits of online art selling
- Conclusion
Introduction:
Are you an artist? More options than ever exist today for you to show the world your artistic talent. According to studies, “the value of the worldwide art online market has been steadily increasing since 2013. Online art sales increased from $4.8 billion in 2019 to $7.9 billion in 2020, nearly doubling over the lockdown”. The way things operate in the art world has changed because of eCommerce. It is now simple for people to buy and sell art internationally thanks to e-Commerce.
It’s time to let your work shine since you invested so much time and work into it. Everything you need to know to successfully start selling art online will be covered in this article.
How to sell your art online in 7 easy steps
- Select the type of art to sell
The general idea is that before beginning, you must decide what kind of art you want to sell. These inquiries will continue. We can make this decision for you very simple by discussing your options.
By discussing your options, let’s make this decision incredible simple for you.
Option 1- Selling your original artwork
Given that you are an artist, this is undoubtedly the greatest and most
Hassle-free alternative for starting a business in the arts.
Comparing displaying your original artwork to representing someone else’s art, the former is always simpler. When it comes to online art sales, this is your competitive advantage.
Finding your distinctive style and utilising it to produce completely original and soulful artwork is the next work stage.
To get you started, here are a few common themes and creative forms:
- Pop art
- Abstract
- Fantasy
- Impressionist
- Cubism
- Local views
- seascape
Option 2 – Curating and promoting the work of other artists.
If you have the artist’s consent, this could be a successful business concept. Selling another artist’s creation without that person’s consent is prohibited. So, before selecting this option, we strongly advise that you stay current on all legal requirements.
Selling the work of other artists is rather simple once you’ve taken care of all the legal procedures. You will be promoting their products to all prospective clients, and if a sale is achieved, you will be paid a commission.
It will be far more beneficial for you to represent multiple artists if you decide to pursue a career as an art agent. By doing this, you may give your clients a wider selection of themes, art forms, and games.
- Consider your target channels
Next, decide where you want to sell your art. From amazon to Getty images, numerous e-commerce sites make selling relatively simple. Nevertheless, the type of work you are selling will determine the best sales channels for you. A photographer might for instance, sell through fine art America and Getty images. A graphic artist might sell their work on sites like creative markets, Zazzle, and Fiverr.
- Choose an online store
Worldwide connections between artists and art enthusiasts are now feasible due to the internet.
However, there are mainly two ways you can follow if you want to sell your art online.
Online art galleries
Through websites like Artsy, OrderZ, UGallery, Singulart, etc. You can sell your artwork in these online art galleries and instantly connect with a big pool of potential purchasers.
Online markets
These marketplaces like Zatista, eBay, Saatchi art, etc. Give artists a venue to list and sell their works.
When compared to internet galleries, these marketplaces are a little more intimate. The accounts that sellers can create for themselves will.
- Give an introduction to your artwork
You must talk extensively about your artwork on your internet store if you want to attract the correct kind of customers.
Do not use some information about the artwork and its price in the product description section. Instead, go all out and elaborate on why you chose the colours, the techniques, etc.
Use appropriate alt tags, narrative descriptions, and keywords in your content.
- Decide your product’s price
The first time the art is sold is referred to as the main market. This takes place when an artist sells their work directly to the customer or through a gallery. The artist accepts the proceeds of the sale or shares them with the agent.
It is known as a secondary market when the same artwork is sold again and sold for a much higher price than it was first purchased. The artist does not receive any proceeds because these transactions are made through auction houses.
Let’s concentrate on the primary market alone for a clearer idea of how to price artwork.
There are several factors to consider when setting the price of unique artwork, whether it is your work or that of another artist. You should take into account the artwork in addition to the art supplies.
Its uniqueness makes its greater price well warranted. The cost of delivery should be taken into account when determining how much to charge for your artwork.
Customers may decide not to purchase your artwork if you charge a high delivery fee because it will sway them. It is better to increase the price of the artwork by including the delivery fees.
It is preferable to have the prices on the lower end when selling online art to reach a wider audience. Even when priced low, online art can be quite profitable because it can be made available for many downloads.
Did you know one out of two users of Instagram use the platform to find new ventures, goods, and services?
People consume that much visual content daily on social media. The ideal way to market your art is on social media like Instagram, which is entirely image and video based.
You may also use the paid social media marketing option to advertise your artwork on Google Ads and Facebook Ads. However, you also need to save up a sizeable amount of money for your ad spend.
- Create an additional source of income
You might think that this section is a little off-topic. If you have completed all the prior steps and failed to include it will make this manual insufficient.
You’ve probably heard the saying, “don’t put all your eggs in one basket,” by now.
This piece of wisdom has been given down the generations as a warning against concentrating all of one’s energy on one subject. Even if you can stand to gain a lot, it’s also possible to lose everything.
It’s a great decision and one that has the potential to be very profitable. If you have established an online store to sell your artwork. Don’t stop there, though.
There are many more opportunities for artists to make money than merely through the sale of their work.
Here are a few additional options for artists to make money online:
- Produce individualised print-on-demand goods
Digital art that can be printed on items like T-shirts, mugs, books, etc. can be quite lucrative if you have the artistic talent. Right now, print on trend is popular, and you may take advantage of this.
- Accept commission-based jobs
Your ability to express yourself creatively can be greatly benefited by producing art and selling it. On the other hand, it might be quite lucrative if you are already working with a customer to create original artwork.
- Make and market stock art
There are many websites like Shutterstock, Adobe Stock, Creative Market, etc. Where digital abstractions and vectors can be purchased. It requires a one-time effort and time commitment. Once it is posted on the website, you will receive an additional income for each purchase or download.
- Online art classes
Without making a significant financial commitment, teaching online is a fantastic way to earn some extra cash. To teach the upcoming generation of young artists about art, all you need is a laptop with a working internet connection.
- Take part in art competitions
Enter art competitions with your creations. The winners of many of these competitions receive cash rewards. You might get that extra money if you’re fortunate enough to win one or two contests.
These are only a few of the other ways you can get paid for your creative work. You can work on unique creative projects as a freelancer or team up with other creators to share the profits. Persistence is essential in all ways.
The list is a few significant benefits of online art selling:
- You can reach a wider market
- You can target customers who are highly driven to purchase.
- You can present your artwork and the background to it.
- You don’t have to give anyone a commission.
- You can provide for a range of artistic requirements.
- You can market several types of art
- You can gain support for both your work and yourself.
conclusion:
The art market has also been made more accessible through E-Commerce, which has made it simple for consumers to sell virtually anything. Although there are many benefits to selling your art online, no business can succeed without a well-thought-out strategy.
To improve the exposure of your artwork, consider the requirements of your store. You’ll discover how simple it is to connect with your customers and sell your artwork online more quickly by developing the ideal e-Commerce.
Your particular preferences will determine this. However, the majority of artists claim they enjoy having websites that can draw visitors. Creating an online store using a platform like OrderZ will help you project a professional image and expand your consumer base. additionally, you can sell through online marketplaces, social media platforms, and other venues.
Thanks for reading my article on HOW TO SELL YOUR ART ONLINE IN 2022.