{"id":4767,"date":"2024-01-12T09:50:30","date_gmt":"2024-01-12T04:20:30","guid":{"rendered":"https:\/\/www.orderz.in\/blog\/?p=4767"},"modified":"2024-09-03T12:32:46","modified_gmt":"2024-09-03T07:02:46","slug":"top-10-tips-to-increase-sales-this-pongal-2024","status":"publish","type":"post","link":"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/","title":{"rendered":"Top 10 Tips to Increase Sales This Pongal 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Pongal is a multi-day Hindu harvest festival celebrated by Tamils in India and other parts of the world. It is a time to thank the Sun God, nature, and the farm animals for their contribution to a prosperous and happy life. Pongal also corresponds to Makar Sankranti, the harvest festival celebrated throughout India It is a great opportunity for businesses to connect with their customers and increase their sales. People celebrate Pongal by decorating their homes and temples, buying new clothes and gifts, and preparing and sharing delicious dishes. Businesses can leverage the festive spirit and customer demand to offer attractive products and services that suit the occasion<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #102c56;color:#102c56\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #102c56;color:#102c56\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#History_of_Pongal\" title=\"History of Pongal\">History of Pongal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#Bhogi_Pongal\" title=\"Bhogi Pongal:\u00a0\">Bhogi Pongal:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#Surya_Pongal\" title=\"Surya Pongal:\u00a0\">Surya Pongal:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#Mattu_Pongal\" title=\"Mattu Pongal:\u00a0\">Mattu Pongal:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#Kanum_Pongal\" title=\"Kanum Pongal:\u00a0\">Kanum Pongal:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#Top_10_Tips_to_Increase_Sales_This_Pongal\" title=\"Top 10 Tips to Increase Sales This Pongal\">Top 10 Tips to Increase Sales This Pongal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#1_Encompass_the_Pongal_essence_in_your_marketing_campaigns\" title=\"1. Encompass the Pongal essence in your marketing campaigns.\u00a0\">1. Encompass the Pongal essence in your marketing campaigns.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#2_Go_local_to_deliver_an_omnichannel_experience\" title=\"2. Go local to deliver an omnichannel experience.\u00a0\">2. Go local to deliver an omnichannel experience.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#3_Offer_discounts_and_deals_that_are_relevant_and_attractive\" title=\"3. Offer discounts and deals that are relevant and attractive.\u00a0\">3. Offer discounts and deals that are relevant and attractive.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#4_Create_bundles_and_kits_that_make_shopping_easier_and_faster\" title=\"4. Create bundles and kits that make shopping easier and faster.\u00a0\">4. Create bundles and kits that make shopping easier and faster.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#5_Add_value_and_convenience_to_your_products_and_services\" title=\"5. Add value and convenience to your products and services.\u00a0\">5. Add value and convenience to your products and services.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#6_Engage_with_your_customers_and_build_relationships\" title=\"6. Engage with your customers and build relationships.\u00a0\">6. Engage with your customers and build relationships.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#7_Encourage_referrals_and_reviews_from_your_customers\" title=\"7. Encourage referrals and reviews from your customers.\u00a0\">7. Encourage referrals and reviews from your customers.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#8_Partner_with_other_businesses_or_influencers_that_complement_your_niche\" title=\"8. Partner with other businesses or influencers that complement your niche.\">8. Partner with other businesses or influencers that complement your niche.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#9_Create_a_sense_of_urgency_and_scarcity_in_your_marketing_campaigns\" title=\"9. Create a sense of urgency and scarcity in your marketing campaigns.\u00a0\">9. Create a sense of urgency and scarcity in your marketing campaigns.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#10_Use_OrderZ_e-commerce_store_builder_to_create_and_manage_your_online_store\" title=\"10. Use OrderZ e-commerce store builder to create and manage your online store.\u00a0\">10. Use OrderZ e-commerce store builder to create and manage your online store.\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#1_What_is_Pongal_and_when_is_it_celebrated\" title=\"1. What is Pongal and when is it celebrated?\">1. What is Pongal and when is it celebrated?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#2_Why_is_Pongal_a_good_opportunity_for_businesses_to_increase_sales\" title=\"2. Why is Pongal a good opportunity for businesses to increase sales?\u00a0\">2. Why is Pongal a good opportunity for businesses to increase sales?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#3_How_can_OrderZ_e-commerce_store_builder_help_businesses_create_and_manage_their_online_store_this_Pongal\" title=\"3. How can OrderZ e-commerce store builder help businesses create and manage their online store this Pongal?\">3. How can OrderZ e-commerce store builder help businesses create and manage their online store this Pongal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.orderz.in\/blog\/business\/top-10-tips-to-increase-sales-this-pongal-2024\/#4_What_are_some_examples_of_products_or_services_that_are_suitable_for_Pongal\" title=\"4. What are some examples of products or services that are suitable for Pongal?\u00a0\">4. What are some examples of products or services that are suitable for Pongal?\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400\">In this blog, we will share with you the top 10 tips to increase your sales this Pongal 2024. Whether you sell online, offline, or both, these tips will help you to stand out from the crowd and delight your customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"History_of_Pongal\"><\/span><b>History of Pongal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5475 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal-300x209.jpg\" alt=\"\" width=\"300\" height=\"209\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal-300x209.jpg 300w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal-1024x712.jpg 1024w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal-768x534.jpg 768w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal-450x313.jpg 450w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal-225x156.jpg 225w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal-900x626.jpg 900w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal-20x15.jpg 20w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal-138x96.jpg 138w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/History-of-Pongal.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">Pongal is one of the oldest festivals in India, dating back to the Sangam Age (<\/span><b>200 B.C. to 300 A.D<\/b><span style=\"font-weight: 400\">). It is derived from the Tamil word <strong>Pongu<\/strong>, which means \u201c<strong>to boil over<\/strong>\u201d or \u201c<strong>overflow<\/strong>\u201d. Pongal also refers to a sweet dish of rice boiled in milk and jaggery that is ritually prepared and consumed on the day<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pongal marks the end of the winter solstice and the start of the sun\u2019s six-month-long journey northwards, also known as Uttarayana. It is dedicated to the Sun God, Surya, and the forces of nature that support agriculture. The festival is celebrated for four days, each with a different name and significance<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Bhogi_Pongal\"><\/span><b>Bhogi Pongal:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5476 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-300x300.png\" alt=\"\" width=\"300\" height=\"300\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-300x300.png 300w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-1024x1024.png 1024w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-150x150.png 150w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-768x768.png 768w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-180x180.png 180w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-90x90.png 90w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-450x450.png 450w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-270x270.png 270w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-20x20.png 20w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-225x225.png 225w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-900x900.png 900w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal-96x96.png 96w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Bhogi-Pongal.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">The first day of the festival is dedicated to cleaning and discarding old and unwanted things. People also light bonfires and dance around them.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Surya_Pongal\"><\/span><b>Surya Pongal:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5477 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-300x300.png\" alt=\"\" width=\"300\" height=\"300\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-300x300.png 300w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-1024x1024.png 1024w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-150x150.png 150w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-768x768.png 768w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-180x180.png 180w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-90x90.png 90w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-450x450.png 450w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-270x270.png 270w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-20x20.png 20w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-225x225.png 225w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-900x900.png 900w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal-96x96.png 96w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Surya-Pongal.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">The second day of the festival is the main day of Pongal when people worship the Sun God and offer him the Pongal dish. They also decorate their homes and temples with colorful kolam artworks and flowers.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Mattu_Pongal\"><\/span><b>Mattu Pongal:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5478 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-300x300.png\" alt=\"\" width=\"300\" height=\"300\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-300x300.png 300w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-1024x1024.png 1024w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-150x150.png 150w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-768x768.png 768w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-180x180.png 180w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-90x90.png 90w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-450x450.png 450w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-270x270.png 270w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-20x20.png 20w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-225x225.png 225w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-900x900.png 900w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal-96x96.png 96w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Mattu-Pongal.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">The third day of the festival is dedicated to honoring the cattle, who are considered as the helpers of farmers. The cattle are bathed, adorned with garlands and bells, and fed with Pongal. They are also taken out in processions and sometimes<\/span><span style=\"font-weight: 400\">\u00a0involved in games like Jallikattu.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Kanum_Pongal\"><\/span><b>Kanum Pongal:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5479 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-300x300.png\" alt=\"\" width=\"300\" height=\"300\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-300x300.png 300w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-1024x1024.png 1024w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-150x150.png 150w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-768x768.png 768w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-180x180.png 180w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-90x90.png 90w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-450x450.png 450w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-270x270.png 270w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-20x20.png 20w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-225x225.png 225w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-900x900.png 900w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal-96x96.png 96w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Kanum-Pongal.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">The fourth day of the festival is a day of socializing and visiting relatives and friends. People also exchange gifts and sweets and pray for the well-being of their loved ones.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_10_Tips_to_Increase_Sales_This_Pongal\"><\/span><b>Top 10 Tips to Increase Sales This Pongal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5481 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Top-10-Tips-to-Increase-Sales-This-Pongal-1-300x214.webp\" alt=\"\" width=\"300\" height=\"214\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Top-10-Tips-to-Increase-Sales-This-Pongal-1-300x214.webp 300w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Top-10-Tips-to-Increase-Sales-This-Pongal-1-768x547.webp 768w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Top-10-Tips-to-Increase-Sales-This-Pongal-1-450x321.webp 450w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Top-10-Tips-to-Increase-Sales-This-Pongal-1-225x160.webp 225w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Top-10-Tips-to-Increase-Sales-This-Pongal-1-20x15.webp 20w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Top-10-Tips-to-Increase-Sales-This-Pongal-1-135x96.webp 135w, https:\/\/www.orderz.in\/blog\/wp-content\/uploads\/2024\/01\/Top-10-Tips-to-Increase-Sales-This-Pongal-1.webp 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/b><\/p>\n<p><b>Here are the top 10 tips to boost your sales this Pongal 2024:<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Encompass_the_Pongal_essence_in_your_marketing_campaigns\"><\/span><b>1. Encompass the Pongal essence in your marketing campaigns.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Your brand should reflect the theme and the mood of the festival. Use colors, images, and slogans that capture the spirit of Pongal and resonate with your customers. For example, you can use phrases like \u201cHarvest Happiness\u201d, \u201cCelebrate Abundance\u201d, or \u201cOverflow with Joy\u201d to convey your message<\/span><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Go_local_to_deliver_an_omnichannel_experience\"><\/span><b>2. Go local to deliver an omnichannel experience.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a regional festival that has different names and customs in different parts of India. You should know the ground realities and preferences of your target market and tailor your products and services accordingly. For example, if you sell sweets and snacks, you should offer the varieties that are popular in your region, such as chikki, til ladoo, or murukku. You should also provide multiple channels for your customers to reach you, such as online, offline, phone, or chat<\/span><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Offer_discounts_and_deals_that_are_relevant_and_attractive\"><\/span><b>3. Offer discounts and deals that are relevant and attractive.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a time when people spend on new clothes, gifts, and household items. You should offer discounts and deals that are relevant to the festival and attractive to your customers. For example, you can offer a free Pongal dish with every purchase, a buy-one-get-one-free offer on clothes, or a flat 50% off on home decor items. You should also highlight the benefits and value of your products and services, such as quality, durability, or convenience<\/span><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Create_bundles_and_kits_that_make_shopping_easier_and_faster\"><\/span><b>4. Create bundles and kits that make shopping easier and faster.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a busy time for people, who have to prepare for the festival and attend various events and gatherings. You should make shopping easier and faster for your customers by creating bundles and kits that contain everything they need for the occasion. For example, you can create a Pongal kit that contains rice, milk, jaggery, cardamom, and a pot, or a gift bundle that contains clothes, accessories, and sweets. You should also provide clear and concise information about your products and services, such as features, specifications, or reviews.<\/span><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Add_value_and_convenience_to_your_products_and_services\"><\/span><b>5. Add value and convenience to your products and services.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a time when people look for value and convenience in their purchases. You should add value and convenience to your products and services by providing additional features, benefits, or services that enhance the customer experience. For example, you can provide free delivery, installation, or warranty on your products, or offer complimentary services, such as gift wrapping, personalization, or consultation. You should also ensure that your products and services are of high quality and meet the customer expectations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Engage_with_your_customers_and_build_relationships\"><\/span><b>6. Engage with your customers and build relationships.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a time when people connect with their family and friends and share their happiness and gratitude. You should engage with your customers and build relationships with them by showing your appreciation and care. For example, you can send personalized messages, emails, or cards to your customers, thanking them for their loyalty and support, or wishing them a happy and prosperous Pongal. You can also invite them to join your social media pages, where you can share useful tips, interesting stories, or fun contests related to the festival.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Encourage_referrals_and_reviews_from_your_customers\"><\/span><b>7. Encourage referrals and reviews from your customers.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a time when people trust the recommendations and opinions of their family and friends. You should encourage referrals and reviews from your customers by rewarding them for their word-of-mouth marketing. For example, you can offer a discount, a freebie, or a loyalty point to your customers for every referral or review they make. You can also display the testimonials and ratings of your satisfied customers on your website, social media, or store, to attract more potential customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Partner_with_other_businesses_or_influencers_that_complement_your_niche\"><\/span><b>8. Partner with other businesses or influencers that complement your niche.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">\u00a0Pongal is a time when people look for variety and diversity in their purchases. You should partner with other businesses or influencers that complement your niche and offer products or services that are related to the festival. For example, if you sell clothes, you can partner with a jewelry store, a beauty salon, or a fashion blogger, and offer cross-promotions, discounts, or giveaways to your customers. This way, you can reach a wider audience, increase your brand awareness, and generate more sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Create_a_sense_of_urgency_and_scarcity_in_your_marketing_campaigns\"><\/span><b>9. Create a sense of urgency and scarcity in your marketing campaigns.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a time when people act fast and buy impulsively. You should create a sense of urgency and scarcity in your marketing campaigns by using words, phrases, or visuals that convey the limited availability or duration of your products or services. For example, you can use words like \u201cHurry\u201d, \u201cLast Chance\u201d, or \u201cOnly Few Left\u201d, or phrases like \u201cOffer Ends Today\u201d, \u201cWhile Stocks Last\u201d, or \u201cLimited Edition\u201d. You can also use countdown timers, stock indicators, or sold-out signs to create a sense of urgency and scarcity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Use_OrderZ_e-commerce_store_builder_to_create_and_manage_your_online_store\"><\/span><b>10. Use OrderZ e-commerce store builder to create and manage your online store.\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a time when people shop online more than ever. You should use <\/span><a href=\"https:\/\/www.orderz.in\/\"><span style=\"font-weight: 400\">OrderZ <\/span><\/a><span style=\"font-weight: 400\">e-commerce store builder to create and manage your online store with ease and efficiency. It is a powerful and user-friendly e-commerce platform that helps you to design, launch, and grow your online store. With OrderZ, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Choose from hundreds of stunning and responsive <\/span><a href=\"https:\/\/www.orderz.in\/templates\"><span style=\"font-weight: 400\">templates <\/span><\/a><span style=\"font-weight: 400\">that suit your niche and brand.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customize your store with your logo, colors, fonts, images, and content.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add and manage your products, categories, prices, inventory, and orders.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Accept payments from multiple options, such as credit cards, debit cards, net banking, wallets, or cash on delivery.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer shipping and delivery options, such as free, flat, or variable rates, or self-pickup.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Integrate with third-party apps and services, such as WhatsApp.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimize your store for SEO, social media, and mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Track and analyze your store performance, sales, traffic, and conversions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get support and guidance from <\/span><a href=\"https:\/\/www.orderz.in\/contact-us\"><span style=\"font-weight: 400\">our expert team<\/span><\/a><span style=\"font-weight: 400\">, anytime, anywhere.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">OrderZ is the best e-commerce store builder for your business this Pongal 2024. It helps you to create a professional, attractive, and functional online store that attracts and converts your customers. OrderZ is also affordable, reliable, and secure, and offers a <\/span><a href=\"https:\/\/www.orderz.in\/new\/register?id=6\"><span style=\"font-weight: 400\">free trial<\/span><\/a><span style=\"font-weight: 400\">. OrderZ is the ultimate solution for your e-commerce needs this Pongal 2024<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Pongal is a wonderful festival that celebrates the harvest, the nature, and the life. It is also a great opportunity for businesses to increase their sales and profits. By following the top 10 tips mentioned above, you can make the most of this festive season and grow your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can also use OrderZ e-commerce store builder to create and manage your online store with ease and efficiency. <\/span><a href=\"https:\/\/www.orderz.in\/\"><span style=\"font-weight: 400\">OrderZ <\/span><\/a><span style=\"font-weight: 400\">is the best e-commerce platform for your business this Pongal 2024.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_What_is_Pongal_and_when_is_it_celebrated\"><\/span><b>1. What is Pongal and when is it celebrated?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a Hindu harvest festival celebrated by Tamils in India and other parts of the world. It is a time to thank the Sun God, nature, and the farm animals for their contribution to a prosperous and happy life. Pongal also corresponds to Makar Sankranti, the harvest festival celebrated throughout India. Pongal is celebrated for four days, from the 14th to the 17th of January, according to the Gregorian calendar.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Why_is_Pongal_a_good_opportunity_for_businesses_to_increase_sales\"><\/span><b>2. Why is Pongal a good opportunity for businesses to increase sales?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pongal is a good opportunity for businesses to increase sales because it is a time when people spend on new clothes, gifts, and household items. People celebrate Pongal by decorating their homes and temples, buying new clothes and gifts, and preparing and sharing delicious dishes. Businesses can leverage the festive spirit and customer demand to offer attractive products and services that suit the occasion.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_How_can_OrderZ_e-commerce_store_builder_help_businesses_create_and_manage_their_online_store_this_Pongal\"><\/span><b>3. How can OrderZ e-commerce store builder help businesses create and manage their online store this Pongal?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">OrderZ e-commerce store builder can help businesses create and manage their online store this Pongal by providing a powerful and user-friendly e-commerce platform that helps them to design, launch, and grow their online store.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_What_are_some_examples_of_products_or_services_that_are_suitable_for_Pongal\"><\/span><b>4. What are some examples of products or services that are suitable for Pongal?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Some examples of products or services that are suitable for Pongal are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clothes and accessories<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gifts and sweets<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Home decor and appliances<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Food and beverages<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pongal is a multi-day Hindu harvest festival celebrated by Tamils in India and other parts of the world. It is a time to thank the Sun God, nature, and the farm animals for their contribution to a prosperous and happy life. Pongal also corresponds to Makar Sankranti, the harvest festival celebrated throughout India It is&hellip;<\/p>\n","protected":false},"author":4,"featured_media":4772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,122,20],"tags":[520,518,521,519,517],"thb-sponsors":[],"class_list":["post-4767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ecommerce","category-food","tag-e-commerce-tips-for-pongal","tag-increase-sales-during-pongal","tag-orderz-ecommerce-store-builder","tag-pongal-marketing-strategies","tag-pongal-sales-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 Tips to Increase Sales This Pongal 2024 - OrderZ<\/title>\n<meta name=\"description\" content=\"Boost your sales this Pongal 2024 with 10 powerful tips! 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